I'm a former CMO and product marketing leader. I help companies from seed to Series C sharpen their company and product narrative, run launches that land, and build the marketing foundation for what comes next.
I can jump in quickly: for a project, as an interim leader, or as a longer-term advisor.
WHO I WORK WITH
Seed to Series C, where the story, the product line or the team need help to get to the next stage
At seed and Series A, you're hiring your first marketer and need a clear story before you do. At Series B and C, you're launching more products, adding marketing leaders and need the foundation to scale.
You're shifting from selling software to selling AI agents. Your positioning, pricing and pitch were built for the old model, and your market still sees you that way.
SERVICES
Product marketing and growth work with a clear scope and outputs your team keeps.
For companies whose story hasn't kept up with the product
Positioning and messaging that explain why you win, for the company and for each product.
For companies with a major release or a new product line
Launches that land with buyers, your sales team and the market.
For founders building or rebuilding marketing
The team, hires and tools to grow from here.
For SaaS companies adding or moving to AI agents
Reposition and reprice as you shift from selling software to selling AI agents.
I step in as your interim head of marketing or CMO. I lead the team, set the strategy and keep execution moving while you find your permanent leader, and I help you hire them.
A defined piece of work with a clear start and finish, such as a narrative refresh, a launch or a pricing review.
Regular working sessions with you or your marketing leader. A sounding board for positioning, hiring, pricing and how to use AI agents in marketing.
Founders often hire a marketer before they know what to say. That's how a great hire fails in six months.
Who you really compete with, why you win, and the customer who gets the most value. Built from your customers' words, tested with prospects and investors.
Your positioning points to your growth motion, and your growth motion points to the marketer you need: a storyteller, a product marketer, or a pipeline builder. Senior leader or hands-on doer.
Your hire leads a team where AI agents handle repeatable work like competitive tracking, battlecards and campaign drafts. Every agent has a person who owns it.
Positioning tells you what kind of marketer you need. Skip it, and you hire someone great for the wrong job.
FREE TOOLS
AI agents built on the same method I use with clients. Free to use.
Work through eight steps of positioning and get a profile of the marketer you need, plus a team plan of people and AI agents.
Open the coachSee what happens to your revenue if you move from per-seat pricing to per-use or per-outcome pricing for AI agents.
Open the calculatorAnswer a guided interview about your customers, deals and competitors, and get a context pack your marketing AI agents can work from.
Start the interviewThe tools run in Claude. Sign in with a free Claude account to use the AI features.
ABOUT
I've led both product marketing teams and full marketing organizations as CMO.
I can jump in quickly and work at the level you need: hands-on on a project, as your interim marketing leader, or as an advisor to you and your team.
Tell me where you are and what's in the way. If there's a fit, I'll suggest where to start. If not, you'll leave with at least one thing to try.